If anyone had 1,000 reasons not to start—because of setbacks, hardships, or feeling unqualified—it was me. Throughout my entrepreneurial journey, I’ve faced it all. But over the years, I’ve learned an invaluable lesson: take action, embrace the scabs and scars, and be grateful for the process. Dedication, commitment, and an unshakable willingness to learn have shaped me.

Fueled by faith, coffee, and a knack for cracking algorithms, I’ve outranked 9.8M+ websites to land in Google’s top 0.0008%—and scaled 20+ Etsy products to rank #1 using SEO and keyword strategy, all without a single paid ad.

I first discovered my love for SEO in 2022, when I started implementing keyword strategies and competitor analysis to drive traffic to our apparel company. Soon after, I felt called to go all in on digital product creation and course sales, immersing myself in the digital marketing niche. Pairing SEO strategy with my course sales led me to generate six figures in less than three months, positioning me as a niche authority on TikTok at the time. But looking back, I now realize that while I used SEO as a tool for my own success, I never fully tapped into its power to help others—until now.

Just as I reached what felt like the peak of my digital product business, social media, and course-selling success, another calling emerged. This time, it led me and a few other 1%’ers to problem-solve for our niche, resulting in the creation of ReDirect—the world’s first all-in-one digital direct sales platform of its kind.

Pioneering the space with our unique hybrid model, we had our fair share of trial and error. We literally burned the ships—pouring every penny, every moment, and every ounce of energy into building this vision.

Thank God, our hard work paid off. In 2024, ReDirect won SaaSPRENEUR Platinum and ranked Top 30 out of 80K GHL agencies globally. Built to automate, simplify, and consolidate business tools, it also created recurring revenue opportunities for users. We built a thriving community of 1,500+ digital entrepreneurs, and it continues to grow every day.

Every pivot, long stretch of perseverance, and leap into the unknown has been a little stressful (and by a little, I mean a lot). Is it easier to stay comfortable and safe? Of course. But there’s always a blessing on the other side of obedience. I know that even when I don’t have it all figured out, I will learn, develop, and excel as I go. In fact, I believe the best way to learn is by getting thrown in the deep end. Apparently, God thinks that way too—because He sure seems to like that option (lol).

I’ve been at the forefront of multiple online trends and movements, and each stage of success has been a stepping stone for the next. Stepping away from my internal role at ReDirect this year was bittersweet. But I knew I couldn’t fulfill the demands of both roles, and I certainly couldn’t ignore the conviction I felt to fully pursue and grow my AEO agency and offerings.

While I remain a part owner, and ReDirect will continue to be a cornerstone for my current and future influencer partnerships and client success, I’m no longer involved in daily operations and internal leadership.

Now, I help business owners become the go-to source and thought leader in their industry through search and answer engine optimization (AEO).

Operating in my gifting—helping businesses gain online visibility, which is everything in today’s digital world—is incredibly rewarding. The opportunity with AI-driven search engines and AEO is a goldmine for business owners, much like the early days of Google and SEO in the 2000's.

This message is longer than I intended, but all that to say: I’m just so grateful. Grateful for every "failure," every 16-hour day, and every hard lesson I’ve had to march through. The confidence and trust I’ve built in myself is something I cherish. I know the level of excellence I operate in, and I know what it took to get here.

I’ll always be a sponge—eager to learn, level up, and grow in both personal and business development. Ruffles unfeathered. Because I know where my success comes from, and I trust that all things will continue to work out for my good.

I have a big vision, and as much as I’ve accomplished, I know it’s just a drop in the bucket compared to where God is taking me. My husband and I define ultimate success as being great givers—that the overflow from our lives spills out to bless and impact many, near and far. We want to be living proof of what’s possible when you give your yes to God—and to yourself.